AUTHENTICITY
 
眼睛博士:
1可信賴性;確實(性)
2【口】誠實
 
Cambridge Dictionaries Online:
noun (U) the quality of being real or true
 
Thesaurus. Com:
Synonyms: genuineness, realness, truthfulness, validity
 
Brand communication(9)、Advanced Marketing Seminar(8)、
Consumption, market & culture(2) 三份作業共出現19 次
不包含adj形式- authentic 
連行銷倫理的作業，也因寫了有關媒體責任的主題，所以出現了2次
預計在Marketing theory也是個角兒
Tourism & Internet 應該是會休息不會出現 (I think...)
 
 
結論
1這個單字徹底記住，never spelling error
2人生就是不停的尋找可信賴，可依靠的_____________ (自行填入)
But who can decide what is authentic? 

     Oh~ I forget.....

     Everything is about “the self”

     Thus, "the self" will decide/ create/ reproduce the "authentic meanings" individually.
 

Dear Pr. Schroeder, would u pl tell your subordinate that,
I really work hard and I understand what are brand culture, authenticity and bala bala…
My only problem is that I don't know how to deal with my supervisor,
Could you tell him????


Your sincerely,
one of Msc Marketing students 


ps.  sorry~ 我知道 如果不是marketing的同學 可能會看不懂
       不過既然是complaint嘛， 大家就別太在意了
       總之是瘋言瘋語囉~~~
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